What is E-Mail Marketing?

Email remains the most used tool of the Internet. It is therefore a very powerful medium to start or continue to develop a relationship with your target market and existing clients and to keep your brand top of mind. The illustration below explains in three steps how email marketing works:

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Since it is so cost efficient and accessible, it is not unusual for office workers to receive from 40 to 60 emails a day. Your newsletter will therefore need to stand out in their inboxes by being perceived as an unrivalled piece of information. Following the golden rules ensure successful email campaigns. Golden Rules of E-mail Marketing will be published in next post.