What is Blogs and Blogging?

A blog is a website designed in the format of an online journal. It features many posts or articles. Each article should be complemented by a title, graphics, photos, videos, and often followed by readers’ comments. Each blog article has its own web address. Blogs can be maintained by individuals, groups and businesses. Their authors are called “bloggers”.

Aim of blogging:
The main aim of a blog is to share thoughts with the rest of the world. Blogging has revolutionized the manner knowledge is shared amongst experts. Recent research revealed that 60% of people now turn to the Internet when they need to address problems and issues. Only 25% turn to traditional media and even less to libraries or other sources.

In an offline environment, one had to rely on encyclopedias and research articles published in magazines.

From a third-party perspective, blogs are perceived as an extraordinary market research tool as they provide an unlimited source of up-to-the-minute information which conveys what the world thinks, discusses, vets, encourages and bans. Blogs are the biggest resource of user-generated content. Just like websites or customer reviews on Web Designing Services, Search Engine Optimization Solutions or any other topic they are interested, they get indexed by search engines. They even have their own search engines!

Blogging is good for my business:
As a business owner, blogging will allow you to:

• Establish yourself as an authority in your niche
• Engage your customers
• Engage in dialogue with peers and increase your knowledge
• Discuss industry and business matters

What is E-Mail Marketing?

Email remains the most used tool of the Internet. It is therefore a very powerful medium to start or continue to develop a relationship with your target market and existing clients and to keep your brand top of mind. The illustration below explains in three steps how email marketing works:

Click this image to see larger preview

Since it is so cost efficient and accessible, it is not unusual for office workers to receive from 40 to 60 emails a day. Your newsletter will therefore need to stand out in their inboxes by being perceived as an unrivalled piece of information. Following the golden rules ensure successful email campaigns. Golden Rules of E-mail Marketing will be published in next post.

Why Unique Keywords are Crucial

Google reported in 2007 that 25% of searches conducted every day are unique searches that they had never seen before.

“The Long Tail” theory, when applied to search, highlights that the majority of the world’s demand for information through search engines originate on rare, unique keyword combinations.
The Internet has revolutionised the way in which consumers shop. There are more and more choices that have resulted in consumers becoming more selective and demanding in their choices in products and services. The fact that unique queries are becoming more common highlights why they should not be ignored. Successful online businesses use these Long Tail keyword combinations to their advantage by researching their target market and using the information to create content-rich websites that cater to specific consumers needs.

Below is a brief example of Popular vs. Long tail keywords for an accommodation property in Darwin

Popular keywords : Web Design
Long tail keywords : Small Business Web Designing Services

Tips on Video Distribution

One most important SEO tip is video distribution. It is the best SEO Strategies in all the SEO method for getting traffic. Search some video sites which accept video submissions.Create a video related to your site.

• You may take in any type of video.
• Video’s timing depends on your own, it’ll be better if you make the video of 2-3 minutes.
• Most of the video sites accept less than 3 minutes time duration videos.
• Choose a title for your video related to your site’s theme.
• Include your most important keyword in the title. Description can also be included. You must create a good description which shows all the services of your site.
• Some video sites accept keywords also, you may include all the keywords here of your site.

Why CONTENT is the KING?

According to a study of different internet research studies, if the content fails to draw potential client, the visitor would stay on a webpage just for 5-8 seconds, just imagine how many visitor you would be losing for an hour?

• Avoid spelling & grammatical mistakes
• Content should be short, understandable and easily readable
• Also mind the interest of visitors
• Avoid using multiple exclamation and question marks

Here is the Matt Cutts Video on the importance of Content..

Where do i start from??

The common doubt for all newbies is

“From where do I have to start my work???”

First of all, spend more time on your on page optimization…

It takes time to get your keywords in the first page of Google. So don’t jump from one traffic generation technique to another.

A fine plan is to focus on your SEO techniques at least for an entire month and sure you will see some changes. Even if your website is very new one, you can see some rankings in Google, yahoo and msn.

Page rank doesn’t give any important sense of your progress. Simple because all websites pagerank are updated by the search engines every couple months. You might already have some pagerank, but you can only see how much pagerank you have when search engines do a pagerank update.

On the other hand, you can see where you rank instantly. Whenever someone searches for a keyword in a search engine, the spiders put up the results with the best optimized websites at the very top. This is done each time someone searches something. That is obviously good news, there is no such thing as ranking update. If you merit the number one position, you are going to be there now.

There are several reasons why these thing work like this. But it is technical things that are not very important for us to know.

Checking how many backlinks you have is also something which many webmasters do the wrong way. First of all never use Google, because they do not show all backlinks a website has. It is recommended to use Yahoo or other search engines.

If you got a thousand links the past month, it does not mean you are going to see a thousand backlinks when you check how many backlinks you have.

For example, if you got backlinks from webpages that are not yet indexed, they will not show up. There is nothing to worry about here, but simple do not judge your progress by the number of backlinks you have.

You judge your progress by checking where your website ranks for your particular keyword. That is the ultimate method.

The motto is, have fun while doing SEO. It is worth doing, so why not have a happy attitude, it makes thing better. Getting the first keyword on page one or two in Google for the first time is very exiting. Probably once you master SEO you feel less exited when you get rankings. This is like making money online. Your first twenty dollars or the first sale is the most exiting.

Get started simply but effectively, [snip] suggests:

1. Optimize your websites: especially homepage: keywords, title, code, metas and internal links.

2. Submit to search engines:

3. Add some external links.

4: Update your website more frequently with original content.

These 4 things are most important and effective way to start SEO.

Off - Page Optimization

Wikipedia’s definition:

Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization.

The Off-Page Optimization, in Search Engine Optimization usually refers to the strategies of link building to improve the ranking of the keywords.

In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.

Usually refers to link building strategies as an effort to increase ranking for content that in itself cannot sustain a decent ranking.

Don’t go for “Link Hunting”.. Because Search Engines will ban those type of sites..

Off-site optimization is certainly to be concerned with..

The more trustworthy inbound links you can get for your site, the higher you will appear in the SERPs.

Some of the OFF-PAGE Factors:

1. Press releases
2. Article distribution
3. Social networking via sites like Digg and Slashdot
4. Link campaigns, such as asking complementary businesses to provide links
5. Directory listings
6. Link exchanges
7. Three-way linking
8. One-way linking
9. Blogging
10. Forum posting
11. Multiway linking
12. Internet Marketing

On-Page Optimization

With more and more websites being projectile daily, the search engines are more and more getting confined. So, if your site needs to get the eyes of interested readers, SEO is a mandatory.
In On-Page optimizing, we make changes on the pages or inside the website that affects its ranking on Search Engine Result Page (SERP). It deals with design level and code changes that will help the search engine bots or spiders to understand the pages or the website efficiently and get them indexed.

On page optimization is one of the key features of SEO. It is the basic step towards ensuring a high traffic to your website.

There are many factors that can determine an effective on page optimization. Some of them are discussed below:

These are some effective On-Page Optimization factors.. And guy if i left any points, plz post through comments..

Choosing the domain name – Use keywords in the domain name with hyphen (-) in-between keywords..

Using Proper Title & Keywords in the title tag.. Use 60 characters (~8 words) with no special Characters..

Good meta description – it is said that Google is not taking meta tags into consideration.. but why to take chances, use proper, relevant (words should appear in the body, otherwise it’ll be penalized for irrelevant) & keyword rich description.. and the limit is 200 characters.

Coming to the body, don’t stuff ur keywords in the body.. keep your keyword occurrence between 5 – 20 %

Add "alt" and "title" tags for all the images - Do NOT fill with spam.

These are just very basic points about On-page Optimization.. In my later posts i ll be putting more about On-Page Optimization..