Link Building

Search engines also use inbound links to a website to gauge its popularity and importance.

Since links are an important factor to search engines, it comes as no surprise that growing the quality and number of links to your website is critical to increase your online popularity and thus improve your search engine rankings.

This discipline is referred to as “link building” or “off-site search engine optimization” and is one of the most important tasks required to succeed in the online space.

Links are the online version of word-of-mouth. Many search engine optimisation firms offer link-building services. However, this is something you can do yourself as the key ingredient is quality content people will want to link to.

List of Link Building Techniques:

• Press releases
• Article distribution
• Social networking via sites like Digg and Slashdot
• Link campaigns, such as asking complementary businesses to provide links
• Directory listings
• Link exchanges
• Three-way linking
• Multi-way linking
• Blog Commenting
• Blogging
• Forum posting
• Internet Marketing

Where do i start from??

The common doubt for all newbies is

“From where do I have to start my work???”

First of all, spend more time on your on page optimization…

It takes time to get your keywords in the first page of Google. So don’t jump from one traffic generation technique to another.

A fine plan is to focus on your SEO techniques at least for an entire month and sure you will see some changes. Even if your website is very new one, you can see some rankings in Google, yahoo and msn.

Page rank doesn’t give any important sense of your progress. Simple because all websites pagerank are updated by the search engines every couple months. You might already have some pagerank, but you can only see how much pagerank you have when search engines do a pagerank update.

On the other hand, you can see where you rank instantly. Whenever someone searches for a keyword in a search engine, the spiders put up the results with the best optimized websites at the very top. This is done each time someone searches something. That is obviously good news, there is no such thing as ranking update. If you merit the number one position, you are going to be there now.

There are several reasons why these thing work like this. But it is technical things that are not very important for us to know.

Checking how many backlinks you have is also something which many webmasters do the wrong way. First of all never use Google, because they do not show all backlinks a website has. It is recommended to use Yahoo or other search engines.

If you got a thousand links the past month, it does not mean you are going to see a thousand backlinks when you check how many backlinks you have.

For example, if you got backlinks from webpages that are not yet indexed, they will not show up. There is nothing to worry about here, but simple do not judge your progress by the number of backlinks you have.

You judge your progress by checking where your website ranks for your particular keyword. That is the ultimate method.

The motto is, have fun while doing SEO. It is worth doing, so why not have a happy attitude, it makes thing better. Getting the first keyword on page one or two in Google for the first time is very exiting. Probably once you master SEO you feel less exited when you get rankings. This is like making money online. Your first twenty dollars or the first sale is the most exiting.

Get started simply but effectively, [snip] suggests:

1. Optimize your websites: especially homepage: keywords, title, code, metas and internal links.

2. Submit to search engines:

3. Add some external links.

4: Update your website more frequently with original content.

These 4 things are most important and effective way to start SEO.

Off - Page Optimization

Wikipedia’s definition:

Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization.

The Off-Page Optimization, in Search Engine Optimization usually refers to the strategies of link building to improve the ranking of the keywords.

In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.

Usually refers to link building strategies as an effort to increase ranking for content that in itself cannot sustain a decent ranking.

Don’t go for “Link Hunting”.. Because Search Engines will ban those type of sites..

Off-site optimization is certainly to be concerned with..

The more trustworthy inbound links you can get for your site, the higher you will appear in the SERPs.

Some of the OFF-PAGE Factors:

1. Press releases
2. Article distribution
3. Social networking via sites like Digg and Slashdot
4. Link campaigns, such as asking complementary businesses to provide links
5. Directory listings
6. Link exchanges
7. Three-way linking
8. One-way linking
9. Blogging
10. Forum posting
11. Multiway linking
12. Internet Marketing