Wednesday, December 9, 2009

Off - Page Optimization

Wikipedia’s definition:
Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization.

The Off-Page Optimization, in Search Engine Optimization usually refers to the strategies of link building to improve the ranking of the keywords.

In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.

Usually refers to link building strategies as an effort to increase ranking for content that in itself cannot sustain a decent ranking.

Don’t go for “Link Hunting”.. Because Search Engines will ban those type of sites..

Off-site optimization is certainly to be concerned with..

The more trustworthy inbound links you can get for your site, the higher you will appear in the SERPs.

Some of the OFF-PAGE Factors:
  1. Press releases
  2. Article distribution
  3. Social networking via sites like Digg and Slashdot
  4. Link campaigns, such as asking complementary businesses to provide links
  5. Directory listings
  6. Link exchanges
  7. Three-way linking
  8. One-way linking
  9. Blogging
  10. Forum posting
  11. Multiway linking
  12. Internet Marketing

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