Sunday, December 6, 2009

So.. What is SEO?

As u know SEO stands for “Search Engine Optimization

Wikipedia defines SEO as
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.
In simple words, SEO is the process of optimizing i.e., changing or modifying or enhancing your website or blog according to the criterias of the search engines in both on-page and off-page to get more traffic through them.

In more simple words, 'optimizing for the search engines'

SEO now..
Years ago, Search Engine Optimization was used to the site rank good in search Engines by just putting the keywords throughout the websites or in the landing pages.

But those were just the basics.

Years have passed, the search engines became more complicated, the public began to understand that search engine’s traffic alone is not equivalent to internet business success and so SEO started paying more attention to other things that were influencing online people behavior.
These days, it is general for a Search Engine Optimizer to pay attention to copywriting, web designing, usability and user-friendliness in addition to search engine optimization.

In fact, SEO has become a more emphasized approach to website’s optimization and promotion, keep a note that not only website search engine rankings, crawlability or traffic, but also conversion rates, customer retention rate and social marketing.

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