Tuesday, January 26, 2010

What is Blogs and Blogging?

A blog is a website designed in the format of an online journal. It features many posts or articles. Each article should be complemented by a title, graphics, photos, videos, and often followed by readers’ comments. Each blog article has its own web address. Blogs can be maintained by individuals, groups and businesses. Their authors are called “bloggers”.

Aim of blogging:
The main aim of a blog is to share thoughts with the rest of the world. Blogging has revolutionized the manner knowledge is shared amongst experts. Recent research revealed that 60% of people now turn to the Internet when they need to address problems and issues. Only 25% turn to traditional media and even less to libraries or other sources.

In an offline environment, one had to rely on encyclopedias and research articles published in magazines.

From a third-party perspective, blogs are perceived as an extraordinary market research tool as they provide an unlimited source of up-to-the-minute information which conveys what the world thinks, discusses, vets, encourages and bans. Blogs are the biggest resource of user-generated content. Just like websites or customer reviews on Web Designing Services, Search Engine Optimization Solutions or any other topic they are interested, they get indexed by search engines. They even have their own search engines!

Blogging is good for my business:
As a business owner, blogging will allow you to:
  • Establish yourself as an authority in your niche
  • Engage your customers
  • Engage in dialogue with peers and increase your knowledge
  • Discuss industry and business matters

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