Tuesday, January 12, 2010

Why Unique Keywords are Crucial

Google reported in 2007 that 25% of searches conducted every day are unique searches that they had never seen before.

“The Long Tail” theory, when applied to search, highlights that the majority of the world’s demand for information through search engines originate on rare, unique keyword combinations.
The Internet has revolutionised the way in which consumers shop. There are more and more choices that have resulted in consumers becoming more selective and demanding in their choices in products and services. The fact that unique queries are becoming more common highlights why they should not be ignored. Successful online businesses use these Long Tail keyword combinations to their advantage by researching their target market and using the information to create content-rich websites that cater to specific consumers needs.

Below is a brief example of Popular vs. Long tail keywords for an accommodation property in Darwin

Popular keywords : Web Design
Long tail keywords : Small Business Web Designing Services

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